TFWA World Exhibition & Conference 2017, Cannes France

A successful participation at the TFWA World Exhibition in Cannes, France

The company J.Cortès Cigars was again present at the annual meeting of the Duty Free industry, in other words; the largest Duty Free and Travel Retail Exhibition & Conference in Cannes, France.

The company J.Cortès Cigars was again present at the annual meeting of the Duty Free industry, in other words; the largest Duty Free and Travel Retail Exhibition & Conference in Cannes, France.

This year, our booth was manned by Emmanuel Claerbout, export manager, Thomas Vermandele, export manager and Thomas Gryson, travel retail coordinator.

As last year, we continue to focus on our Travel Retail Exclusive Neos Selection 50 cigars; offered in a luxurious tin, wrapped in a sleeve and topped off with a purchase gift.

In addition to that, we are targeting the Asian, European, the Middle-East and the American market of cigars and cigarillos, both flavored and non-flavored, with our Neos Flavor Collection.

J. Cortès acquired in 2016 the USA-based Oliva Cigars family business with branches in Miami and Nicaragua. With this acquisition, J. Cortès aims to diversify its product portfolio and further establish its position in the worldwide cigar market.

The premium handmade cigars Oliva and Nub has been presented at the TFWA trade show in Cannes for the second time.

Many visitors at the J.Cortès & Oliva stand has experienced the incredible story of 2 cigar families and the making of the best cigars in the world via an unique virtual reality video. The Oliva VR-experience has been an absolute eye-catcher and has been enormous valued during the whole trade show.

Hereby also some general information about the performance of J.Cortès Cigars and the cigar business in travel retail:

The cigar category is today with many retailers in DF a bit below the radar, but some of the retailers are taking time to rethink how to integrate the cigars in their shops trough humidors and dedicated corners. The trend from mainly Cuban brands to more New World cigar brands gives the retailers also a change to make the category more attractive. Although the tobacco category is growing slower than some other categories, the cigars stay firmly as a luxury product linked to the good life and a premium lifestyle .

The main growth in 2017 for our duty free business is realised in the Americas and Europe. But also the sales in Asia has increased thanks to the listing with DFS.

Our number 1 Neos Vanilla with filter is performing very well, the second in row is Neos Selection Cappucino and Neos Mini Java. The Neos Selection 50 cigars has been listed in new airports thanks to the extra attention and availability as a travel retail exclusive. In the premium line we have a strong performance of JCortes Mini and JCortes Mini Dominican which are in our travel retail portfolio real strongholds.

The brands Oliva and Nub are a strong added value to our travel retail premium portfolio and is creating a demand from the flagship stores with a humidor all over the world. The Nicaraguan cigars are very well accepted by the aficionado but also the occasional cigar smoker is looking for a excellent alternative to Cuban cigars.


Another challenge for our cigar-business is the upcoming stricter tobacco regulations such as advertising bans, dark market, smoking bans,...This affects the motivation of retailers to create a cigar-corner with products for every cigar-lover. The retailers are always looking how to rationalize their product range and this means that we have to be innovative and make the product-category more attractive, not only for the consumer but also for the retailer.

Facts & Figures J. Cortès

- Total annual production of 500 million machine made cigars (J. Cortès, Neos, Amigos) and 15 million handmade cigars (Oliva, NUB, Cain)

- Production and offices in Colombo (Sri Lanka), Handzame and Zwevegem (Belgium), Esteli (Nicaragua), Santiago (Dominican Republic) and Miami (USA)

- Over 3,350 employees

For questions and remarks:

Thomas Gryson


Travel Retail Coordinator

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About J. Cortès

J. Cortès is a family run company with a passion for cigars. Cigars in all shapes and sizes. It's a never-ending story of dedication and craftsmanship that started in 1926. Don't smoke but enjoy! Our prime brands are J. Cortes, Country, Neos and Amigos. For the major European countries we have strong in-house sales teams; for other markets our brands are in the hands of our export managers and sold over 80 countries globally. In 2016 CEO Fredje fell in love with artisanal cigar company Oliva Cigars, based in the US and Nicaragua. A business marriage was set and it turned out to be the party of the year. The Cortès family business now spreads across two continents.

Don't smoke but enjoy!